BRANDING | CORPORATE IMAGE DESIGN | MOTION DESIGN | EVENT ART DIRECTION
2017-2019
WHAT IS EFFE COLLECTIVE
Effe Collective, is a Photographic Collective Founded by me, Giuseppe Cremona, Domenico Mendicino and Valentina Procopio.
We members of the collective have always had a common interest in International Photographers with elevated care for the concept and the storytelling more than the purely aesthetic and technical aspects of the photography.
This common interest and the mutual will to diffuse the Photography Culture brought us to the foundation of the Photographic Collective in 2017.
My main role in the Collective has been the Design and Management of the corporate image for the collective itself and for different events and publications.
Moreover, I managed the art direction of several events in the collective. Talks, Exhibitions and Courses.
VISION
Being SIMPLICITY AND THOUGHTFULNESS the two founding values of the photographic collective both the name and the corporate image had to embody the given principles.
NAMING
The name Effe represents the spelt pronunciation of the letter F, for Fotografia in Italian.
The name Effe moreover has a strategic connotation since it can be easily remembered and also it can be unconsciously connected to the concept of Photography.
Furthermore, the name EFFE has an easy pronunciation in English, which is an essential feature to reaching an international target and galleries.
NAMING
The name Effe represents the spelt pronunciation of the letter F, for Fotografia in Italian.
The name Effe moreover has a strategic connotation since it can be easily remembered and also it can be unconsciously connected to the concept of Photography.
Furthermore, the name EFFE has an easy pronunciation in English, which is an essential feature to reaching an international target and galleries.
CORPORATE
The basic principles of the gestalt perception theory have been applied in the logo design phase.
The final logo resembles the superimposition of the 4 letters composing the word EFFE, in a unique and compact artwork.
An explanation of the concept behind the logo is represented in the motion graphic on the right.
The final logo resembles the superimposition of the 4 letters composing the word EFFE, in a unique and compact artwork.
An explanation of the concept behind the logo is represented in the motion graphic on the right.
MOTION DESIGN