Lifestyle research | Shape & colour exploration | Prototyping | Rendering | 3D Animations
Individual Project. Memetic Product Design TUDelft 2019
BRIEFING
Memes can be defined as units of cultural information. The purpose of this project was to design an electronic product using “memes” to adapt the aesthetics for a specific lifestyle.
The aim of this project was to create a feasible and desirable product at a concept level without concentrating on the product embodiment.
LIFESTYLE RESEARCH
LIFESTYLE
The use of mood boards allowed the definition of a specific lifestyle: “Young Urban Professional”.
They are constantly involved in elitarian events,gala, exhibitions, etc.
Users with this lifestyle are continuously seeking the most exclusive and innovative products.
The exclusivity of the product has to be represented in an unconventional and whimsical aesthetic.
MEMES IN THE PRODUCT
The mood boards were a helpful tool to understand the main characteristics or “memes” that should be included in the product.
In this specific case, the product should give a unique feeling, it should have a combination of minimalism and nature-inspired shapes to guarantee a feeling of exclusivity.
DIGITAL EXPLORATION
The aesthetic of the product has been explored in a digital environment.
The design has been created in grasshopper, the parametric and generative features of the software allowed a seamless and continuous digital iteration phase.
DIGITAL EXPLORATION
ITERATIONS
FINAL CONCEPT
PROTOTYPE
